usedSoft again achieves record-breaking sales
The growth of international software trade group usedSoft continued to accelerate in FY2018. In the past fiscal year, usedSoft companies earned a total revenue of €29.4m. That corresponds to a growth of more than 48 percent compared to the previous year. In 2017 revenue was €19.8m (18 percent over the previous year). In 2016 it was €16.7m, and €12.1m in 2015.
“The used software market is tremendously dynamic,” said Peter Schneider, usedSoft CEO and founder. “We are thus preparing ourselves for continued growth. In particular, we have broadened our resources to a great extent, so that we can meet increasing demand. In the used software trade, the ability to supply is what separates the wheat from the chaff.”
The usedSoft Group customer base includes Alete, s.Oliver, Segafredo, Roederer, Munich Airport, a leading club in the Bundesliga as well as various savings banks and law firms. Business is focused on Microsoft and Adobe computer programs. The company’s Advisory Council consists of former head of IBM Europe Hans-Olaf Henkel, former CEO of Bayer Manfred Schneider and former Baden-Württemberg Minister of Finance Gerhard Stratthaus.
The strong growth in the past fiscal year is due specifically to three factors: international expansion, broadening of trade online and the systematic acquisition of new customers.
In 2018 usedSoft was geared once again to international growth. The group now has sales offices on three continents: Europe (in addition to the headquarters in Switzerland and the country of origin Germany, these are in Austria, France and the Benelux), Asia (Singapore and Hong Kong) and Africa (South Africa). usedSoft works together in other markets, such as Italy, with selected sales representatives. These subsidiaries and distributors make a growing contribution to the total revenue of the usedSoft Group. For example, usedSoft business in France increased more than 40 percent in 2018. The Asian market has also seen a positive development.
The second strategic focus of usedSoft is on further digitalising commercial operations. The usedSoft Group considerably expanded its online trading platform last year; the functions and offer were broadened significantly. As a result, revenue from online sales increased by more than 45 percent. In addition, usedSoft acquired 61 percent of its new customers in 2018 via its online shop. The usedSoft shop is now available in four languages: German, English, French and Italian.
usedSoft’s third pillar of growth is the active acquisition of new customers. In 2018 there was again a strong increase in the number of customers, up around 13 percent. That equates to roughly 6.5 new customers per day. usedSoft now numbers some 13,000 companies as its customers.
“These three growth drivers are also at the core of our business strategy in the years to come,” said usedSoft CEO Schneider. “At the same time, we are making sure that our structures remain lean so that we can react swiftly and flexibly to economic fluctuations.”
usedSoft was founded in 2003 by Peter Schneider and was the first to establish and develop the used software trade. Savings on the purchase of previously used licenses are up to 50 percent of the original sales price. Yet, a used license has the same value for the purchaser as a new one since software does not suffer from wear, contrary to most other products. Companies and public agencies not only can buy software at favourable prices in the used market, they can also sell licenses they no longer need and turn them into cash.